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Everything you need to know about optimizing your website for AI visibility.
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Fundamentals
Technical Guides
The llms.txt Standard
How to create an llms.txt file that tells AI exactly how to use your content.
10 min readStructured Data for AI
JSON-LD, schema.org, and how to make your content machine-readable.
15 min readCitation Signals
How to help AI properly attribute your content. Author, date, canonical URL, and more.
8 min readContent Extractability
FAQs, tables, definitions - structuring content that AI can easily quote.
10 min readAppear in AI Platforms
How to Appear in ChatGPT
Step-by-step guide to getting your website mentioned in ChatGPT answers.
15 min readHow to Appear in Gemini
Optimize for Google's AI — AI Overviews, Gemini, and the Knowledge Graph.
12 min readHow to Appear in Perplexity
Get cited by Perplexity AI's real-time search and answer engine.
10 min readQuick Reference
The 7 Dimensions We Check
Robots.txt
Crawler access rules
Structured Data
JSON-LD schema.org
Metadata
Title, description, OG
Content Structure
Headings, lists, semantic HTML
llms.txt
AI-specific guidance
Citation Readiness
Author, date, canonical
Extractability
FAQs, tables, definitions