Learn GEO

Everything you need to know about optimizing your website for AI visibility.

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What is AI Visibility? The Complete Guide

Everything businesses need to know about being found and recommended by AI assistants. The 7 dimensions, why it matters, and how to improve.

Pillar guide · 15 min read

Fundamentals

What is GEO?

The complete guide to Generative Engine Optimization. Why it matters, how it works, and what you need to know.

12 min read

SEO vs GEO

The key differences between optimizing for Google and optimizing for AI. Same goal, different rules.

8 min read

Technical Guides

The llms.txt Standard

How to create an llms.txt file that tells AI exactly how to use your content.

10 min read

Structured Data for AI

JSON-LD, schema.org, and how to make your content machine-readable.

15 min read

Citation Signals

How to help AI properly attribute your content. Author, date, canonical URL, and more.

8 min read

Content Extractability

FAQs, tables, definitions - structuring content that AI can easily quote.

10 min read

Appear in AI Platforms

How to Appear in ChatGPT

Step-by-step guide to getting your website mentioned in ChatGPT answers.

15 min read

How to Appear in Gemini

Optimize for Google's AI — AI Overviews, Gemini, and the Knowledge Graph.

12 min read

How to Appear in Perplexity

Get cited by Perplexity AI's real-time search and answer engine.

10 min read

Practical Guides

Content Audit Guide

Step-by-step process for auditing your content for GEO readiness. Find and fix what's holding you back.

12 min read

Microsite Strategy

How smaller brands can compete for AI visibility using focused, topic-specific microsites.

10 min read

Quick Reference

The 7 Dimensions We Check

1

Robots.txt

Crawler access rules

2

Structured Data

JSON-LD schema.org

3

Metadata

Title, description, OG

4

Content Structure

Headings, lists, semantic HTML

5

llms.txt

AI-specific guidance

6

Citation Readiness

Author, date, canonical

7

Extractability

FAQs, tables, definitions

Check your site against all 7 dimensions